B2B Marketing Blog for Technology & Consultancy Organisations

Chalkboard Tuesdays & Stat Thurs: Welcome

Alan Thorpe

Jun 21, 20221 min read

Another win!

3 Valued Things appointed by leading business transformation consultancy. Data driven business transformation consultancy The Customer...

B2B Marketing sport - A £700m opportunity for football clubs

Alan Thorpe

Jun 10, 20221 min read

B2B Marketing sport - A £700m opportunity for football clubs

Our clients www.clvgrp.com have identified an incredible opportunity for sports and clubs with significant international followings to...

Alan Thorpe

May 25, 20221 min read

It's a win!

Brand consultancy https://www.firehaus.co.uk/ has appointed 3 Valued Things to launch their content driven Account Based Marketing (ABM)...

How great B2B Marketing enables buyers to navigate change.

Alan Thorpe

May 12, 20221 min read

How great B2B Marketing enables buyers to navigate change.

A barrier that successful B2B Marketing and Sales strategies must overcome is the shift between gaining interest versus sales. Very...

4 questions to test your B2B marketing. You'll quickly validate if you're on track.

Alan Thorpe

Apr 12, 20220 min read

4 questions to test your B2B marketing. You'll quickly validate if you're on track.

Why sales success requires a B2B marketing & sales transformation.

Alan Thorpe

Mar 24, 20223 min read

Why sales success requires a B2B marketing & sales transformation.

We reveal steps you can take to hit your sales KPIs…and win your sunshine bonus! Buyers seek to take purchase decisions that give them...

A simple B2B Content Marketing plan for success.

Alan Thorpe

Mar 15, 20224 min read

A simple B2B Content Marketing plan for success.

Need to create a simple B2B content marketing plan? Here's our guide to what we've proved works. There's no 'post every day' duty....

The question that determines if your B2B content marketing will sink or soar.

Alan Thorpe

Mar 7, 20223 min read

The question that determines if your B2B content marketing will sink or soar.

Creating a successful, content driven, demand generation strategy is like selecting political leaders. It’s easy to end up with the wrong...

Effective B2B marketing in 2024. We reveal how to stay sane and generate the demand you need.

Alan Thorpe

Feb 8, 20223 min read

Effective B2B marketing in 2024. We reveal how to stay sane and generate the demand you need.

You’ve read all the books/blogs and…hell this B2B thing seems complex! Just a few years back B2B marketing was simple. It went something...

How to build a marketing capability to scale-up your B2B business 2024-2025

Alan Thorpe

Jan 13, 20227 min read

How to build a marketing capability to scale-up your B2B business 2024-2025

Six starters you can action today to win more leads. Scale-up B2B marketing can feel a bit, well, overwhelming. You’ve got profitable...

Do you have the marketing capability to secure your 2022 goals?

Alan Thorpe

Jan 4, 20221 min read

Do you have the marketing capability to secure your 2022 goals?

We're seeking two more clients that need marketing excellence for realistic cost. If your business is underpinned by tech and/or data,...

Alan Thorpe

Nov 9, 20212 min read

How to write effective B2B content

Hello, thanks for stopping! You’ve lent but a moment so we'll crack on with giving you tools to craft content that cuts through to your...

5 simple steps to win more B2B recommendations that you can take today.

Alan Thorpe

Nov 2, 20212 min read

5 simple steps to win more B2B recommendations that you can take today.

So how do you win more B2B recommendations? The 84% of B2B work that comes through this route? 1. Deliver stonking client outcomes....

Alan Thorpe

Oct 19, 20214 min read

5 steps to B2B case study brilliance

Our guide's published in Decision Marketing. https://www.decisionmarketing.co.uk/views/five-steps-to-case-study-brilliance-to-open-new-bi...

Cold Spam or Hot Leads? Focus on B2B marketing that buyers welcome (vs. unsubscribe from).

Alan Thorpe

Oct 18, 20212 min read

Cold Spam or Hot Leads? Focus on B2B marketing that buyers welcome (vs. unsubscribe from).

Funny thing this week. I've been getting emailed and spammed by a cold calling business trying to do new business for me. A bit weird...

Are you missing the No. 1 B2B marketing skill?

Alan Thorpe

Oct 8, 20212 min read

Are you missing the No. 1 B2B marketing skill?

‘’When hiring…hire for a great writer above all else. This is because email marketing, blog writing, web page creation and social media...

Alan Thorpe

Oct 4, 20211 min read

Need to speed up growth? Then you need to build a strong brand!

Over the last four weeks we've explored how focusing expertise enables a business to: · stand out · find more opportunities...

Would you trust a general surgeon or a specialist? No? Then fix your B2B market positioning.

Alan Thorpe

Sep 27, 20212 min read

Would you trust a general surgeon or a specialist? No? Then fix your B2B market positioning.

Over the last couple of weeks, we've been diving into how specialisation is the route to making sure that you get more opportunities...

Why you need a B2B Marketing referral strategy.

Alan Thorpe

Sep 23, 20211 min read

Why you need a B2B Marketing referral strategy.

47% of top sellers start with a referral (S: Sales Insight Lab) 84% B2B sales start with a referral (S: Edelman Trust Barometer). In...

This is why Market Positioning is key to successful B2B Marketing.

Alan Thorpe

Sep 16, 20213 min read

This is why Market Positioning is key to successful B2B Marketing.

Last week we were talking about getting appointed without a pitch. I said that it's really important that your B2B marketing positions...

Chalkboard Tuesdays & Stat Thurs: Blog2